Frasers Group appoints Savills to manage Swindon Designer Outlet
Frasers Group has appointed Savills to provide property management services at Swindon Designer Outlet.
Situated within the historic Great Western Railway buildings in the centre of Swindon, the outlet centre extends to 250,000 sq ft and comprises 110 units.
The scheme has recently seen improvements in footfall, turnover, and average spend, supported by the arrival of brands such as Rituals, Crocs and ONLY, alongside reinvestment from long standing tenants. These new additions join a number of brands already established within the scheme, including Polo Ralph Lauren, Reiss, Tommy Hilfiger, New Balance, and Nike.
Under its new mandate, Savills will provide property management and operational support across the scheme. The centre benefits from a large and affluent catchment within a 90‑minute radius, which includes Bristol.
Saagar Sachdev, director, London retail and leisure, property management at Savills, says, “Designer Outlet Swindon is a well-established destination with a strong track record and a unique setting. Alongside its offering of leading global brands, there is a commitment to fostering a vibrant local community through initiatives such as a weekly Street Food Market and the ‘Makers Yard’ craft market. Joining an established and expanding group of outlet centres under Savills management, this appointment reflects our depth of sector expertise, from working closely with occupiers to maintaining an environment that meets the expectations of both brands and visitors. It also further strengthens our specialist expertise in the outlet sector, enabling us to add value through operational enhancements, brand curation and long term asset stewardship.”