Liverpool FC to open first standalone London store on Oxford Street
Liverpool FC is set to open its first standalone store in London on Oxford Street later this year.
Launching in May, the opening will see Liverpool FC become the first Premier League club to establish a retail presence on Oxford Street.
The new London store will become Liverpool FC’s eighth outlet in the UK and Ireland, and joins a portfolio that spans 23 locations worldwide, more than any other team in world sport.
The store will be based on the reigning Premier League champions’ flagship outlet at Anfield, and will offer fans an exclusive product range, alongside Liverpool FC’s own-brand collections, Adidas kits, and personalisation services.
Lee Dwerryhouse, senior vice-president of merchandising at Liverpool FC, said: “Launching a store on Oxford Street is a significant milestone in our retail journey. Being part of one of the world’s most recognised shopping destinations underlines the momentum behind our retail growth and allows us to connect with more fans in a truly iconic setting.
“Building on a record-breaking season, this move strengthens our ability to engage with supporters and deliver a best-in-class retail experience that reflects the ambition of Liverpool FC. Bringing the club to one of the world’s most famous and dynamic shopping streets is something we’re extremely proud of.”