Boux Avenue to open refurbished Bluewater store

Boux Avenue is set to open its refurbished flagship store at Bluewater shopping centre in Kent.

The lingerie and swimwear retailer will open a 2,239 sq ft space in the scheme’s Lower Rose Gallery, adjacent to John Lewis.

The store will feature an updated shop fit, featuring new fitting rooms with concierge buttons and bespoke lighting options.

This follows the recent opening of Boux Avenue’s Northern flagship at Manchester’s Trafford Centre in November, as well as the brand’s return to Manchester Arndale last August.

James Waugh, centre director at Bluewater, said: “It is great to see well-loved brands like Boux
Avenue investing in their offering at Bluewater, reinforcing our status as a leading retail destination.
The brand’s newly refurbished store serves as their Southern flagship, offering an elevated experience
for guests as they browse the latest collections.”