Edikted opens debut European store on London’s Carnaby Street

US fashion brand Edikted has opened its first standalone store in Europe at 52-55 Carnaby Street within Shaftesbury Capital’s London portfolio.

Spanning 4,800 sq ft, Edikted’s first bricks-and-mortar store outside of the United States offers a range of street-style and runway-inspired womenswear and accessories. The store is positioned nearby to TALA, another brand that has selected Soho as the location to debut a physical concept.

This comes as Italian brand Subdued signs for an upsized 4,400 sq ft location at 14–18 Foubert’s Place. This move follows the brand’s UK debut at 12 Foubert’s Place in 2019, marking the next stage in its growth.

William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “Welcoming another UK debut reinforces Carnaby Street and Soho’s reputation as one of Europe’s most influential fashion destinations. Carnaby Street provides brands like Edikted with the perfect opportunity to reach a broad, trend-savvy audience, while complementing its line-up of distinctive brands that each have huge pull. Subdued’s expansion also highlights Soho’s role as a launchpad for brands to flourish in the UK market, because it has everything a digitally native brand needs to translate online presence into bricks-and-mortar success.”

Mina Fam, head of retail at Edikted, added: “Carnaby Street is one of London’s busiest and most iconic shopping streets, making it the ideal location for our first European store. This opening allows us to bring something exclusive to UK customers, offering a carefully curated range of apparel and accessories they can’t find anywhere else. Surrounded by standout brands and a style-conscious audience, we’re able to build on the success we’ve achieved in the US, while establishing Edikted as a must-visit brand in Europe.”

This announcement follows Shaftesbury Capital’s signings of Sephora for its West End debut – due to arrive later this year with a new boutique format opening opposite Edikted – and Kookaï, which will open in the coming months, also on Carnaby Street.