Outlet Shopping at The O2 adds duo of retailers as New Balance upsizes
Outlet Shopping at The O2 in London has completed two new retail signings, as existing tenant New Balance upsizes at the outlet shopping centre.
Søstrene Grene has secured a 4,850 sq ft space at the entrance to the scheme, adjacent to Hackett. The retailer will add to the destination’s home and gifting offer, delivering a range of Scandinavian-inspired stock spanning homewares, small furniture, and lifestyle and crafting products. This store is due to open in May and will be Søstrene Grene’s first location within an outlet destination.
Also joining Outlet Shopping at The O2 will be menswear retailer Suit Direct, which has signed for a 1,827 sq ft store. The brand will stock a range of men’s suits and accessories, including third-party brands such as Marc Darcy, Antique Rogue and an exclusive Ted Baker casualwear selection.
These signings come after an upsize from longstanding tenant New Balance. The footwear and apparel retailer has increased its store footprint to 3,129 sq ft, a response to sustained consumer demand for athleisure and sportswear.
This news follows the arrival of Maki & Ramen for its first London opening at The O2’s Entertainment District.
Louisa Dalgleish, leasing director at Outlet Shopping at The O2, said: “Following a record-breaking 2025 and continued category growth so far in 2026, we’re incredibly excited to see this success translating into increased interest from leading brands looking to secure a presence here. Søstrene Grene and Suit Direct bring exciting new dimensions to our already comprehensive offer, demonstrating the ongoing evolution and continued diversification of Outlet Shopping at The O2. As well as welcoming new brands, we’re thrilled to see existing, longstanding tenants reinvesting and reaffirming their confidence in our scheme and its future, with New Balance’s upsized store as the latest example of this.”
KLM and CBRE represent Outlet Shopping at The O2.