Ben & Jerry’s opens first UK mall kiosk at Merry Hill
Ben & Jerry’s has opened its first-ever kiosk within a UK mall at Merry Hill in the West Midlands.
Spanning 270 sq ft, the kiosk is located close to the recently renovated M&. S, between Pandora and Beaverbrooks.
The opening builds on a landmark 2025 for Merry Hill, during which a number of new F&B brands opened in the scheme’s leisure quarter, including Burger & Sauce, Heavenly Desserts, and Toledo Lounge. It also comes after the scheme’s recent acquisition by Redical.
Alistair Winning, leasing manager at Redical, said: “The opening of globally recognised brand Ben & Jerry’s elevates the prime F&B line-up at Merry Hill, aligning with the centre’s diverse offer, and showcases our continued leasing strategy to provide guests with a distinctive and entertaining experience. The decision by such a prominent and internationally successful brand to debut its new concept here proves Merry Hill’s desirability, and position as a leading super-regional destination.”
Chris Braeger, head of franchising, Ben & Jerry’s UK, added: “The decision to launch our first UK mall kiosk at Merry Hill was an easy one, given the destination’s vast catchment, high footfall and well-rounded, all-day experiential offer.”