PURESEOUL to make South West debut at Bath’s SouthGate

Korean beauty retailer PURESEOUL is set to open its first store in the South West of England at SouthGate in Bath.

The store will offer products from a range of Korean skincare and cosmetics brands, including Torriden, Sungboon Editor, Milktouch, and Medicube. It will also host workshops and offer personalised guidance on Korean skincare routines.

This signing comes as fellow beauty retailer Space NK prepares to open at SouthGate, bringing a range of skincare, cosmetics, and fragrance brands.

Laurence Budden, senior asset manager at British Land, said: “PURESEOUL is an exciting brand that will bring something truly distinctive to Bath’s retail landscape. K-Beauty has huge momentum with UK consumers, and PURESEOUL’s highly sought-after product ranges and strong brand following make it a fantastic addition to SouthGate. With the upcoming arrival of SpaceNK, we’re continuing to evolve the destination with brands that reflect today’s customer expectations and desires, creating a complete experience unique within the region.”

Leslie Tang, CEO and co-founder of PURESEOUL added: “Bath is a key part of our 2026 expansion. As a globally visited city with a deep-rooted connection to wellbeing, it felt like the perfect place to bring K-beauty closer to the South West. It’s also one of the few cities where physical retail still feels genuinely exciting and brings us closer to doubling our store count this year.”

The additions of PURESEOUL and SpaceNK follow the recent debut of a major new flagship from Marks & Spencer at SouthGate, which opened an 83,000 sq ft store earlier this year.

Cushman & Wakefield is the appointed letting agent for the scheme.