The Crown Estate unveils plans to deliver over 169,000 sq ft of new commercial space in London’s West End
The Crown Estate has unveiled the next phase of its West End development pipeline, with the group looking to deliver 169,300 sq ft of new retail, hospitality, and office space at 10 Piccadilly and 21-29 Glasshouse Street.
At 10 Piccadilly, The Crown Estate will look to deliver a 90,800 sq ft mixed-use development of the Grade II listed building which completes the iconic Regent Street curve. Facing on to Piccadilly Circus, 10 Piccadilly was the original Swan & Edgar department store, and then home to Tower Records in the 1980s. The refurbishment of the building will provide 62,700 sq ft of office space, alongside a 26,400 sq ft hospitality destination across the ground, basement and first floors, and a further 1,700 sq ft of retail space on Regent Street.
At 21-29 Glasshouse Street, The Crown Estate will combine two existing office buildings into one commercial scheme. The retrofit project will provide 63,000 sq ft of workplace, with upgraded interiors, a new rooftop space, and an enhanced reception area. The scheme will also deliver 15,500 sq ft of retail space at basement and ground-floor levels.
The schemes also look to complement existing plans to upgrade the West End’s public realm through the proposed transformation of public spaces across Regent Street, Haymarket, and Piccadilly Circus in partnership with Westminster City Council.
The Crown Estate said the projects mark the latest step in the long-term vision for its 10 million sq ft London portfolio, with the developments supporting the continued evolution of the West End as one of the most globally competitive urban destinations.
Kristy Lansdown, managing director of development at The Crown Estate, said: “These developments mark the next step in our long-term vision for the West End, redeveloping historic buildings to reinvigorate an equally historic place. By taking an estate-wide view, we can invest in the places and experiences that help the West End succeed on the global stage – places such as 10 Piccadilly and 21-29 Glasshouse Street, where we are sensitively bringing heritage assets into their next chapter, creating outstanding new office, retail and hospitality spaces for London.
“Our ambition is to shape a destination that continues to attract world-class businesses and visitors, while strengthening the city’s future resilience. Through long-term planning and investment, we are working to deliver a West End that will thrive for generations to come.”