Meadowhall signs pair of fashion brands as Michael Kors commits to refit

Meadowhall in Sheffield has completed the signings of fashion brands Mint Velvet and Belstaff, as Michael Kors commits to a store refit at the scheme.

All three brands will be located on The Avenue, which features a mix of aspirational fashion, lifestyle, and accessories retailers.

Womenswear brand Mint Velvet is set to open a 1,700 sq ft store on The Avenue’s Upper Level, opposite Flannels and Sweaty Betty. Meanwhile, British-born menswear brand Belstaff has signed for a 1,400 sq ft space, two doors down from Mint Velvet. This store will showcase the brand’s tailored menswear range, including premium outerwear, essentials, and accessories.

Michael Kors, which first opened at Meadowhall a decade ago, has invested in a significant store refurbishment, introducing a double-height shopfront. The 2,600 sq ft space, situated between Zara and AllSaints, will incorporate the brand’s latest interior concept and showcase its signature collection of accessories, clothing, and jewellery.

Richard Crowther, retail leasing director at British Land, said: “The arrival of Mint Velvet and Belstaff, alongside Michael Kors’ impressive investment, not only strengthens our fashion offer on The Avenue, but also reflects our new vision for this part of Meadowhall. We are focused on creating an aspirational, best-of-British and global mix on The Avenue, shaping a complete experience that responds to the way our visitors want to shop aspirational retail. All three brands complement the existing tenant mix, while individually and collectively bringing something unique to the centre.”

The three brands will join British fashion brand Crew Clothing, which recently launched its 2,000 sq ft store on The Avenue’s Lower Level.