Superdry & Co signs 10-year lease at Derbion

Superdry & Co is set to open at the Derbion shopping centre in Derby after signing a 10-year lease for a 3,576 sq ft unit.

The new store will offer clothing and accessories for both men and women, as well as the British retailer’s flagship outerwear ranges. Shoppers will also be able to access the Bench streetwear label, which joined the Superdry & Co portfolio earlier this year.

Superdry & Co becomes the latest fashion retailer to join Derbion, which has welcomed the likes of Office, FatFace, Crew Clothing, Victoria’s Secret, and Seasalt over recent months. Primark is also set to relocated into a newly-created 50,000 sq ft store in 2027.

Beth McDonald, managing director at Derbion, said: “The addition of Superdry to our line-up aligns well with Derbion’s young shopper demographic which continues to grow thanks to the rising student and young professional population.

“Superdry also continues the run of leading international brands coming to Derbion as we strengthen our position as the home of fashion in the East Midlands.”

Julian Dunkerton, Superdry & Co founder and CEO, added: “Derby’s a great city, and Derbion is the perfect location to launch our new Superdry & Co store format. There’ll be customers who’ve known us for years and people who’ve never shopped with us, and I want all of them to experience how the brand has evolved and what we stand for now. We have a huge opportunity ahead, and I’m thrilled to be opening new stores in 2026.”