Jo Malone picks Belfast’s Victoria Square for first standalone store in Northern Ireland
Jo Malone is set to open its first standalone store in Northern Ireland at Victoria Square in Belfast this December.
The British lifestyle and fragrance retailer will take a 3,402 sq ft unit at the scheme, offering its range of fragrances, home scents, candles, bath and body products, and gifts.
The signing comes during a strong year for Victoria Square, which has seen sales increase by 23% in the first half of the year compared with the same period in 2025. This performance has been driven by the openings of several major international brands this year, such as Sephora, Bershka, and the expansion of Pull & Bear.
Jo Malone London will strengthen the existing beauty and fragrance offer at Victoria Square, joining the likes of Space NK, The White Company, and L’Occitane.
Julie King, senior asset manager at Commerz Real, said: “2026 has been a phenomenal year for us, and welcoming Jo Malone London’s first standalone store in Northern Ireland is a fantastic endorsement of the confidence leading brands have in the destination.
“Victoria Square continues to outperform the wider market because of the quality and diversity of our retail offer, the strength of our catchment, and importantly, our ability to provide brands with the right platform to succeed. We are the place to be for leading retailers looking to make a real impact in Northern Ireland, and Jo Malone London will be a great addition.”
Lizzie Brady, vice president and general manager of Jo Malone London, added: “We are delighted to announce the opening of our new Jo Malone London store in Belfast, relocating to a new home within the iconic Victoria Square. Set in one of the city’s most vibrant destinations, the new store reflects Belfast’s distinctive character and cultural spirit, alongside the craftsmanship, sophistication and timeless elegance at the heart of our brand.”
This follows the news that Abercrombie & Fitch has made its Northern Ireland debut on the scheme’s Upper Ground Floor.