White Stuff joins fashion lineup at Frasers Plus Braehead

White Stuff is set to open a new store at Frasers Plus Braehead this autumn.

The fashion retailer will occupy a 2,741 sq ft unit, which will showcase a range of womenswear, menswear, and accessories, alongside the retailer’s knitwear, premium denim, and dedicated rainwear lines.

The British retailer will add to an existing lineup at Frasers Plus Braehead that includes the likes of M&S, NEXT, and Flannels.

Rachel Scott, head of leasing at Global Mutual, said: “Brands are increasingly selective about where they invest in physical stores, so White Stuff’s decision to open at Frasers Plus Braehead is a positive endorsement of the opportunity this destination presents.

“For us, the focus is on securing operators that can perform over the long term and respond to what our customers are looking for. White Stuff’s commitment is another example of that approach translating into leasing activity.”

Clare Davis, cluster manager at White Stuff, added: “Scotland has always been an important market for us, and we are excited to be embarking on this next chapter of brand growth in the region. Frasers Plus Braehead was a natural next step for us. It gives us the opportunity to bring the brand to a destination that already attracts a diverse mix of shoppers, families and leisure visitors from across the region. We can’t wait to open our doors and welcome everyone.”