POP MART to open first Newcastle store at Eldon Square
POP MART is set to open its first store in Newcastle at Eldon Square.
Opening this week, the 1,000 sq ft store will offer the retailer’s selection of collectibles, from brands such as SKULLPANDA, HIRONO, DIMOO and The Monsters, alongside a range of collectible figures, plush toys, and lifestyle products.
The move towards an elevated immersive experience, aligns with Eldon Square’s wider aim to evolve its offer beyond traditional shopping, creating new reasons for visitors to spend time at the destination.
Bernice Nesham, director of asset management at Pradera, said: “POP MART’s decision to open its first Newcastle store at Eldon Square is a significant addition to the centre’s evolving retail offer. The brand has built an exceptionally engaged global following, and its arrival further strengthens our ability to connect with younger consumers and digitally engaged audiences. We look forward to welcoming the brand’s immersive store experience to our evolving lineup of brands.”
Ian Ashton, POP MART’s head of retail, UK & Ireland, added: “Opening in Newcastle marks another exciting milestone in POP MART’s continued growth across the UK. The North East has an incredible energy and a passionate community who already know and love our characters and Ips, making Newcastle a natural next step for us.
“Eldon Square gives us a fantastic opportunity to bring the full POP MART experience closer to our existing fans, while introducing the brand to a whole new audience. We’re incredibly excited to open our doors, become part of Newcastle’s vibrant retail community, and build a lasting connection with the city and our customers across the North East.”