All-day dining concept to debut at Covent Garden

4th March 2024 |

A new all-day dining concept is set to open its debut location at Covent Garden.

Thirty7 – which has been created by The Oystermen founder Hampton Lovell & Co – will open a 45-seater restaurant in a 1,544 sq ft space at 37 Bedford Street.

The restaurant will become founders Matt Lovell and Rob Hampton’s third hospitality venue in the Covent Garden neighbourhood, and will look to showcase a dedication to old-school dining values and sustainability.

Thirty7’s menu – will be delivered by head chef Grant Clark – will draw from a range of culinary influences from cities such as New York and Paris and source products from a network of local suppliers.

Opening later this month, Thirty7 joins Covent Garden’s mix of dining concepts, including the recently opened NOTTO, as well as Ave Mario, Balthazar, GAUCHO, Story Cellar, SUSHISAMBA, The Barbary, and The Ivy Market Grill.

Matt Lovell and Rob Hampton said: “We are hugely excited to be opening thirty7 later this month, introducing our innovative new concept to the destination. Covent Garden has been the ideal location for our other concepts to thrive, offering us the opportunity to share our love for food with a diverse range of visitors who are looking for unique culinary experiences. We feel confident thirty7 will be no exception, and that diners will come for the distinct Manhattan-style atmosphere and provenance-focused brasserie-style menu.”


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