AllSaints opens upsized boutique at Bicester Village
AllSaints has opened a new upsized boutique at the Bicester Village outlet shopping destination in Oxfordshire.
The fashion retailer’s 2,362 sq ft store, located on the ground floor in the Village Square, is situated between Paige and Jimmy Choo, and directly across from Coach and Hugo Boss.
Replacing AllSaints’ previous unit at the shopping village, the opening of the new boutique follows strong footfall and increased customer demand at the destination. It becomes first of the brand’s UK value retail locations to feature its new design concept, which includes an expanded selection of products as well as a dedicated fragrance area.
The store will also be amongst AllSaints’ first to introduce mobile till points, as part of a wider store roll-out over the coming months.
The launch follows a host of recent UK store openings for AllSaints, including at Glasgow’s Princes Square last month, as well as London’s St Pancras station and Meadowhall shopping centre, both of which opened in April.
Catherine Jobling, chief operating officer of AllSaints, said: “Our new and improved Bicester Village location reflects our strategic focus on investing in standout stores where we know our brand resonates strongly. The expansion allows us to elevate the customer experience and showcase more of what makes AllSaints unique. I’m incredibly proud of the team for delivering such a high-impact store, and grateful to our partners at Bicester Village for working closely with us to help further grow our business.”