American QSR brand eyes UK debut on Shaftesbury Avenue
American quick-service restaurant (QSR) brand Dave’s Hot Chicken is could make its UK debut in London’s Piccadilly Circus.
The brand has submitted an application to install illuminated lights at 40 Shaftesbury Avenue, W1, in the London Trocadero building.
Savills is currently marketing the building, which is listed as ‘under offer’ on its website. It comprises a total of 5,325 sq ft across four floors, however it is currently unclear how much space Dave’s Hot Chicken is looking to take.
The asset is currently let to a souvenir shop.
Founded in 2017, Dave’s Hot Chicken operates over 200 sites globally, and recently signed a franchise agreement with Azzurri to open 60 sites in the UK. KLM Real Estate has since been appointed to support the rollout of the brand across the country.
The brand is backed by big celebrity names such as Drake, Samuel L Jackson, and Usher, and is one of the fastest-growing restaurant brands in the US and on social media.