Apple opens upsized store at Touchwood Solihull
Apple has opened the doors to its upsized store at Touchwood shopping centre in Solihull.
The technology company has more than tripled its presence at the scheme, opening a 13,750 sq ft store in the Crescent Arcade area of Touchwood.
Apple has been a tenant at the scheme since September 2007.
A leading retail and leisure destination in the West Midlands, Touchwood is home to retailers such as John Lewis, Mango, Zara, Rituals, and ProCook. Dining options at the scheme include Wagamama, Nando’s, and Pizza Express, alongside independent restaurants, competitive socialising operator Spinners, and a nine-screen Cineworld.
Since acquiring Touchwood in 2021, owner The Ardent Companies has looked to diversify the destination’s tenant mix and customer offer by introducing new brands, dining options, and leisure operators to expand the visitor base.
Andrew Hilston, managing director at The Ardent Companies, said: “Apple is one of the world’s pre-eminent retailers, and as such its decision to grow its footprint at Touchwood, and invest in the design features and concepts for which it is rightly renowned, represents a huge vote of faith in the scheme as a retail destination. Our strategy is centred on creating a scheme that caters to the diverse requirements of Touchwood’s large and affluent catchment, and the trading performance this approach has delivered is reflected in the demand from premium retailers such as Apple to both grow and establish their presence here. This new store is a fantastic addition to Touchwood’s offer, and we look forward to welcoming even more visitors to the destination.”
Sovereign Centros from CBRE is the asset manager of Touchwood. Cushman & Wakefield and Knight Frank are the retained leasing agents.