ARNE to step into Soho with pop-up store

Contemporary footwear and clothing brand ARNE is set to open a pop-up store in London’s Soho.

Located at 5-7 Carnaby Street, the 4,500 sq ft pop-up will run throughout the festive period, offering menswear, womenswear, and footwear collections.

The digitally-native brand recently opened its first permanent bricks-and-mortar store at Liverpool ONE, following two successful pop-ups at the scheme.

William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “Our upcoming activation with ARNE reflects our commitment to supporting digitally native brands as they expand into physical retail, and cements Carnaby Street and Soho’s reputation as a platform for innovative and experience-led concepts. We continue to attract a high calibre of brands that recognise the unique appeal and commercial strength of Carnaby Street and Soho, and are eager to be part of this constantly evolving retail destination.”

This follows a wave of recent hospitality lettings and openings across Soho in the lead-up to the festive trading period. Notable additions include smash burger concept Heard and Northern Spanish-inspired ALTA.