Asda to invest £50m into upgrading stores

31st May 2024 | Jack Oliver

Asda has unveiled plans to invest £50m into a store upgrade programme, designed to improve the shopping experience for customers in its larger stores.

The programme – which begins at the Long Eaton store in Nottingham – will run across 170 stores in total and is expected to conclude in November.

Under the programme, 50 of Asda’s larger stores will receive major upgrades, including the introduction of new in-store services and features. These will include a new George clothing department in some stores, new foyers, new seasonal aisles, new food-to-go services, new counters, and new flooring and lighting.

The remaining locations will receive a refreshed exterior and interior decoration to introduce Asda’s new brand identity. They will also receive new trolley bays, signage, toilet facilities, and exterior landscaping work.

Ian Brackenbury, senior director of construction and implementation at Asda, said: “We are always looking at ways in which we can improve the overall experience for our customers and this programme is one of the many ways we are actively doing that.

“Starting with our supermarkets and superstores, this significant investment allows us to upgrade our stores by launching new and exciting services, whilst making significant improvements to the existing components of our established stores.  

“This programme marks another exciting milestone moment for us on our journey and underpins our continued commitment to ensuring Asda is set up for long term success.”

The move follows significant investment made by Asda to convert all 470 convenience stores acquired from EG Group and the Co-op to its Asda Express fascia. This means Asda has a total estate of over 1,000 UK stores for the first time in its history.


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