Asian tea brand to open second UK location on Oxford Street

TWG Tea is set to open its second store in the UK at 413 Oxford Street in London.

The Asian tea brand has taken 3,422 sq ft across the ground floor and basement levels of a corner unit formerly occupied by The Watches of Switzerland Group.

The store – which will offer over 1,000 varieties of tea – will be situated at the junction of Oxford Street and Duke Street, directly opposite Selfridges.

TWG Tea at Oxford Street will join the brand’s existing flagship and its only current UK store in London’s Leicester Square.

Angus Harper, associate director at Newmark, which acted for TWG Tea, said: “It’s incredibly exciting to be part of TWG Tea’s continued expansion, especially with a location as prominent as Oxford Street.

“Representing one of the world’s leading luxury tea brands and securing a location at one of London’s — and the world’s — most iconic retail destinations is a standout moment. We’re looking forward to seeing the success this store brings as the TWG Tea brand continues to grow its presence and connect with new audiences.”