Bang & Olufsen opens New Bond Street flagship
Bang & Olufsen has opened the doors to a new flagship store at 72 New Bond Street, London.
The luxury audio brand’s new store spans 4,000 sq ft and is set over three floors, each offering a different experience.
The store’s ground floor will host a range of the retailer’s luxury products, whilst the lower ground floor space has been designed as a ‘sensorium’, allowing customers to listen in a private setting.
On the first floor, Band & Olufsen will offer their bespoke product ranges, enabling customers to create their own designs which will then be crafted at the brand’s factory in Struer, Denmark.
Sidonie Robert-Degove, head of global retail at Bang & Olufsen, said: “A strong retail presence in cities such as New York, Paris, and London is key to our future growth, and we will continue to expand our footprint in other key cities in the years to come. We have had a strong commitment to London for years, and our new flagship store complements our existing presence in the city, including Harrods and Selfridges.”
Ross Freedman at LONIC acted on behalf of Bang & Olufsen.