Bath & Body Works to make East Midlands debut at Nottingham’s Victoria Centre

Bath & Body Works is set to open its first store in the East Midlands at the Victoria Centre in Nottingham.

The retailer will take a 1,700 sq ft on the scheme’s Lower Mall, offering a range of fragrance-led body care products, home scents, and seasonal collections.

This latest signing follows the recent opening of Victoria’s Secret at Victoria Centre, which has taken a 6,000 sq ft store, making its city debut. The brand joins an established line-up of retailers at the scheme including Rituals, Levi’s, and Urban Outfitters.

Rebecca Milnes-James, asset manager at Pradera, said: “Securing Bath & Body Works is a significant milestone for Victoria Centre, and a strong endorsement of the destination’s performance and positioning within Nottingham. We remain focused on curating a best-in-class retail mix that drives unrivalled footfall and customer engagement, and Bath & Body Works is a natural fit, bringing a highly experiential offer that will resonate strongly with our visitors.”

A representative from Bath & Body Works added: “Victoria Centre is the perfect location for our East Midlands debut, with the destination’s strong reputation and high footfall making it an obvious choice as the next step in our UK expansion.  We are excited to introduce our iconic fragrances and luxurious products to a new audience, and becoming a key part of Nottingham’s retail landscape.”

JLL and FHP Property Consultants are Victoria Centre’s retail leasing agents, and Metis leads the leisure leasing. Pradera asset manages Victoria Centre on behalf of SGS UK Retail.