Beaverbrooks sees Merry Hill upgrade

26th October 2022 | Jack Oliver

The family-owned diamond, jewellery and watch retailer has opened an upsized store at the Merry Hill shopping centre near Dudley.

Over £1 million has been invested in the upgrade, and the store has seen the introduction of an exclusive ‘diamond’ room.

The jeweller has over 70 stores in the UK, and Beaverbrook’s recent launch of a TAG Heuer boutique in the Merry Hill shopping centre is the fourth addition this year to their portfolio.

Anna Blackburn, Managing Director of Beaverbrooks, said: “We are thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open its first luxury boutique in Merry Hill next to our refitted store here.

“Merry Hill is the perfect location for the new boutique

“We’re confident the new store will be very popular customers.”

Rob Diver, managing director of Tag Heuer UK and Ireland, added: “This is an exciting time for TAG Heuer as we continue to grow our retail boutiques around the UK, along with long standing partner Beaverbrooks.”

This follows recent news of signings by Ted Baker and Hollywood Bowl with Merry Hill.


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