Belstaff joins fashion lineup at Frasers Plus Designer Outlet Swindon
British heritage menswear brand Belstaff has opened at Frasers Plus Designer Outlet Swindon.
The new 1,500 sq ft store, which opened at the end of July, offers the brand’s range of mendwear, footwear, and accessories.
Belstaff joins an established fashion line-up at Frasers Plus Designer Outlet that includes Polo Ralph Lauren, BOSS, Tommy Hilfiger, Calvin Klein, and Reiss.
The retailer’s arrival forms part of asset manager Global Mutual’s continued focus on attracting established fashion brands to Frasers Plus Designer Outlet Swindon, as it looks to reinforce the destination as a well-connected outlet with strong regional reach.
Nicky Lovell, head of outlets and retail business development at Global Mutual, said: “Belstaff is a strong addition to Frasers Plus Designer Outlet Swindon and reflects the calibre of brands choosing to invest in the destination.
“Brands are increasingly selective about where they invest, and Belstaff’s decision to open at Frasers Plus Designer Outlet Swindon reflects the strength of the destination’s long-term proposition. Our leasing strategy is focused on attracting brands that complement the existing brand mix, strengthen the customer offer and support sustainable long-term growth across the destination.
“Belstaff is an excellent fit alongside our existing fashion brands and further enhances the quality and choice available to our customers.”