Birdie Fortescue opens second King’s Road pop-up

Home accessories brand Birdie Fortescue has returned to the King’s Road, opening a second pop-up store in the space of a year on the iconic Chelsea street.

The 1,728 sq ft store at 342-326 King’s Road will be open until January 2024, and will stock a range of soft furnishings, tableware, accessories, lighting, and furniture.

Birdie Fortescue’s pop-up store will also host a number of events, working with other brands and delivering talks and art exhibitions.

The brand was founded in 2014 and currently operates two permanent sites in Norfolk. The pop-up store will join a number of independent interior stores in the area such as William Yeoward, Designers Guild, and Little Greene.

Hannah Grievson, property director at estate manager Sloane Stanley, said: “We are thrilled to welcome Birdie Fortescue back to the King’s Road. They were a front-runner last year when it came to providing high-quality products and an elevated shopping experience, and we are confident that its second time residence will be no different.”

The arrival of Birdie Fortescue follows the signing of wine merchant Jeroboams at 336 King’s Road, which is set to open a 1,298 sq ft store in June.