Birmingham’s Bullring to welcome Sephora

Sephora is set to continue its UK expansion, lining up an opening at Hammerson’s Bullring in Birmingham later this year.

Arriving in winter 2024, the beauty retailer’s opening in Birmingham follows a successful launch at Manchester’s Trafford Centre and the announcement of two openings in the North East at Gateshead’s Metrocentre and Newcastle’s Eldon Square.

Sephora’s selection of Bullring is in line with Hammerson’s wider strategy to reposition and diversify the offering through new uses including wellbeing, entertainment, leisure, and social concepts.

Customers will be able to access a range of products across across makeup, travel, fragrance, skincare, haircare, grooming, and wellness.

Harry Badham, chief development and asset repositioning officer at Hammerson, said: “The signing of Sephora is another strategic milestone for Bullring, as we continue to bring new experiences to our visitors. Sephora was our customers’ most wanted brand and the new store unlocks a significant investment from another high profile occupier with an international following. This is an exciting time for Bullring and demonstrates the demand we have for prime locations and the agility with which we are repositioning our offer.”

Cushman & Wakefield acted for Bullring.