Bodycare opens new ‘Studio Store’ concept at Merry Hill
Bodycare has opened a new store at Merry Hill in the West Midlands, expanding on the scheme’s existing health and beauty offer.
The retailer’s new 3,000 sq ft ‘Studio Store’ concept looks to combine Bodycare’s everyday offer with dedicated spaces for discovery, entertainment, and community activity. At the store’s heart is a fully equipped professional Creator Studio, available free of charge to local creators.
This opening follows the recent opening of Superdrug’s refurbished store at Merry Hill, which spans 12,831 sq ft and is the brand’s largest store in its UK estate.
Alistair Winning, leasing manager for Redical, said: “Merry Hill is constantly evolving to reflect the needs and expectations of our catchment, and Bodycare’s new Studio Store is a great example of how we are continuing to broaden and strengthen our offer. Its combination of health and beauty, and community activity aligns perfectly with our wider all-day proposition, while bringing something fresh and engaging to our customers, giving them another reason to visit time and time again.”
David Stern, managing director of Bodycare, added: “We’re re-introducing Bodycare in a completely new way, creating stores that combine outstanding value with discovery, creativity and community. Merry Hill and its community focus was an obvious choice for our next Studio Store concept, with access to a diverse catchment and high footfall that we know will be receptive to our health and beauty experience.”