Bournemouth’s Castlepoint celebrates boost in Christmas footfall

5th January 2024 | Jack Oliver

Castlepoint Shopping Park in Bournemouth has celebrated a bumper festive period, having recorded an increase in footfall in the run-up to Christmas.

During the four weeks to 28 December, visitor numbers to the scheme were up by 46% compared to the same period the year prior. This built on the growth in footfall in November, which saw numbers increase by 22% compared to 2022.

The scheme benefitted from the arrival of a trio of big brands arriving in 2023, with Holland & Barrett, Hotel Chocolat, and Nike all opening at Castlepoint.

The shopping park also welcomed its first-ever Christmas market in 2023, Festive Point. Designed in collaboration with local business LED House, Festive Point featured a roller-skating rink, VR area, food and drink stalls, as well as a grotto experience. Festive Point is estimated to have welcomed over 16,000 visitors during the 18 days it was open.

Castlepoint celebrated its 20th birthday in 2023, which was celebrated with a number of community and charity efforts as well as a full rebrand for the scheme.

Castlepoint centre manager, David Pickett, said: “Well what a year to look back on and it certainly has been a merry Christmas here at Castlepoint. Our team has worked tirelessly to provide a special festive experience for our shoppers and we are so glad to have been rewarded with extraordinary uplifts in visitor numbers as families come in their thousands. 

“We are proud to be part of this wonderful community and look forward to making more improvements and enhancements in 2024, and hopefully launch some new stores too – watch this space! With the sales period now in full swing, there are some amazing discounts available at our 40+ brands.”

Castlepoint was acquired in autumn 2022 by the combined funds of Columbia Threadneedle and Delancy as part of a joint venture.

Morgan Williams and Curson Sowerby Partners LLP act as joint agents for the scheme.


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