Boux Avenue to second Manchester store at the Trafford Centre
Boux Avenue is set to open a new flagship store at Manchester’s Trafford Centre this autumn.
This news follows the opening of Boux Avenue’s new 2,765 sq ft store at Manchester Arndale last month, with the brand making its return to the city centre with under a 10-year lease.
The British lingerie, nightwear, and swimwear brand will be doubling its size at the Manchester scheme, with the new store featuring new fitting rooms with concierge buttons and bespoke lighting options.
Alex Paphitis, chief operating officer of Boux Avenue, said: “We’re excited to be almost doubling our space with this new unit. This comes off the back of a significantly strong sales performance over the past 18 months, not only in our stores, but also in our ecommerce channel and with our wholesale partners.”
“As an ambitious business, we’re looking to grow and open further new store locations in key areas where we see demand is already high for the brand but where we do not as yet have a store presence.”