Bowling concept strikes debut deal at Coventry shopping centre

The group behind the Roxy Lanes, Roxy Ball Room, and King Pins brands has chosen Coventry to open the first venue for its new bowling concept.

Professionals At Play, which recently rebranded from Roxy Leisure Holdings, will debut the Star Pins concept at West Orchards Shopping Centre in December.

Spanning 32,000 sq ft, the venue will host a variety of games, including ten-pin Bowling, mini golf, darts, shuffleboard, ice-free curling, American pool, shooting pod, ping pong, and arcade games.

The site will also offer a range of food and drink, as well as a desserts emporium.

Star Pins Coventry is the sister brand to King Pins, which recently launched two venues in Manchester, and has another site in the pipeline set to open in Bristol.

James Travis, brand manager at King Pins said, “As the UK City of Culture in 2021, Coventry is rife with creativity and opportunities, so we couldn’t think of a better city to launch our new brand, Star Pins. The venue will mark our first venture in the city and we’re looking forward to welcoming the people of Coventry through our doors and providing them with accessible, premium game experiences, from our gold standard ten-pin bowling to mini golf and ice-free curling”

Professionals at Play was founded by Matthew Jones and Ben Jones in 2013 with the opening of their first Roxy Ball Room site on Leeds’ Boar Lane. The group now has twenty-one venues under its umbrella, with several more openings scheduled.