Breitling opens upsized store at Edinburgh’s St James Quarter
Breitling has opened its upsized store at St James Quarter, more than doubling its presence at the Edinburgh shopping destination.
The Swiss watchmaker’s new store spans circa 1,000 sq ft, and showcases a wider range of timepieces. Located on the Quarter’s mid-level, it also introduces new features, such as a bar and pool table.
Breitling rejoins St James Quarter’s existing range of jewellery brands, which includes fellow Watches of Switzerland brand Goldsmiths.
Chris Pyne, leasing director for St James Quarter, said: “As Edinburgh’s principal retail destination, we’re committed to continually elevating St James Quarter’s offer. An essential element of which is to ensure that each brand is right-sized and in the right location. The upsizing of a globally-renowned, in-demand brand like Breitling, is a great example of this process – doubling down on its presence to elevate its store experience, deliver a more extensive selection of products and meet the ever-evolving tide of consumer demand.”
The opening of Breitling’s upsized store follows the recent announcement that three leading food and beverage brands have invested in St James Quarter, with the re-opening of Itsu, and the signings of Black Sheep Coffee and Pret A Manger.