Burger brand shakes up F&B offer at Bullring & Grand Central

Shake Shack has opened its first restaurant in the Midlands at Hammerson’s Bullring & Grand Central in Birmingham.

The New York-based burger restaurant’s 2,866 sq ft space in Grand Central offers the brand’s core menu, featuring the likes of breakfast burgers, its signature ShackBurger, crinkle-cut fries, hot dogs, ShackMeister ale, and milkshakes.

Shake Shack becomes the latest in a series of international food and beverage and leisure brands to open in Bullring & Grand Central, including Lane 7, Sandbox, Toca Social, Slim Chickens, Mrs Chew’s Chinese Kitchen, Mowgli and Five Guys.

Katy Letch, head of leasing at Hammerson, said: “Shake Shack is the latest international brand to make its debut at Bullring & Grand Central, further adding to the F&B choice available in its unique style.  Combined with our existing line-up of leading names in the hospitality sector, together with our comprehensive leisure offer, Bullring & Grand Central is the number one hub for dining and socialising in Birmingham.”

Colin O’Kane, managing director at Diverse Dining, operator of the Shake Shack brand in the UK, added: “With locations across London and the South East, expanding the Shake Shack portfolio to new regions in the UK is a key part of our strategic growth plan, and this debut Midlands site at Bullring & Grand Central is a very important milestone.  As the country’s second-biggest city, we’ve had Birmingham in our sights for a while, and situated above the bustling Birmingham New Street Station, Grand Central is the ideal destination for our regional first.”