Caledonia Park hails record-breaking year

29th January 2025 | Jack Oliver

Caledonia Park, the premium designer outlet village in Gretna, Scotland, saw a record-breaking year for sales and performance in 2024.

Over the course of the year, the destination also introduced seven new brands and secured a number of long-term renewals.

In 2024, Caledonia Park saw total sales surpass 2023 levels, whilst footfall was up by 8% year-on-year. Standout categories included health and beauty and F&B, which saw year-on-year increases in sales of 26% and 16% respectively.

The Black Friday weekend was a particularly successful one for the scheme, with sales up by 19.1% compared to the same period the previous year.

The centre also welcomed a number of lease renewals from long-standing tenants, including POLO Ralph Lauren, which has committed for another five years, as well as Cadbury, Berghaus, and Levi’s.

As well as renewals, Caledonia Park welcomed Scottish outlet debuts from the likes of Ben Sherman, Moss, and Kate Spade New York.

Maria Averkina, asset and development manager at Railpen, which manages Caledonia Park, said: “2024 has been a standout year for us as we remain strong in our position as the go-to place for outlet debuts in Scotland. We’ve had record footfall and sales, putting us on a positive trajectory as we kick off 2025, and our portfolio of brands is continuing to excel, catering to our visitors tastes. Our focus will remain on supporting existing tenants as well as attracting new ones, with several discussions already underway with leading retailers.”

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