Property developers look to padel to reinvigorate destinations and build communities
21st September 2023 Property crazes come and go, but padel, a new racket sport, looks set to stay, as developers, landlords and agents look to incorporate it at their sites, to help build communities and attract footfall. Touted as the world’s fastest growing sport, padel was invented in Mexico in the 1970s. Fast forward to now and over 25 million people around the world play the game regularly. In Argentina there are more padel players than footballers. In the Middle East the sport is on the national curriculum. In Europe, 15,000 new courts were registered in 2021. By 2032, it is expected to become an Olympic sport. Celebrity fans of the game include Andy Murray and Virgil van Dijk, who have both invested in British company, Game4Padel, as well as David Beckham, Pep Guardiola, Elle MacPherson and Nicole Scherzinger. What makes padel so appealing is its relatively simple rules, the ease with which it can be learned and mastered, and, the big draw, the fact it is highly social. Played in doubles pairs, on a small court, there is always lots of laughter, banter and friendly rivalry between players. It’s this that is convincing property developers and landlords to introduce it to their […]