Ikea opens first of three new small-format stores
24th July 2025 Ikea has opened the first of three new smaller format stores in Harlow, Essex, with two more set to open in Norwich and Chester later this year. The new retail park locations look to offer a simpler and quicker shopping experience for customers, as part of Ikea’s strategy to be closer to where people live, work, and shop. In the smaller format stores, customers can explore roomsets and browse from a range of furnishings and small furniture. The stores feature a curated showroom, seasonal collections, and access to Ikea’s 12,000-strong product range, which can be delivered directly to customers’ homes or collected from the store. Along with the option to buy pre-used items for store credit, planning services are available for kitchens and bedroom storage, with a team of staff on hand to assist customers. A selection of Swedish food is also on offer, to eat in or take away. Peter Jelkeby, CEO and CSO, Ikea UK & Ireland, said: “The opening of Ikea Harlow marks an exciting milestone as we explore new ways to bring Ikea closer to our customers. We are opening our doors just over 100 days after acquiring the lease to the site, having made use […]