TALA and PURESEOUL lead host of openings in Shaftesbury Capital’s Soho estate
5th June 2025 Shaftesbury Capital has welcomed a number of new openings across its Carnaby Street and Soho portfolio, including a UK debut for TALA and PURESEOUL’s largest location to date. Opening at 3-4 Carnaby Street, TALA has opened its first ever UK store. Founded by entrepreneur Grace Beverly, the brand’s 2,000 sq ft store offers a range of activewear as well as an exclusive in-store product range. Meanwhile, Korean beauty retailer PURESEOUL will open its flagship store this month at 11-12 Carnaby Street. The 3,000 sq ft, two-storey space will be the brand’s largest store in the UK and stock over 2,000 products. Also opening within Shaftesbury Capital’s estate is Brazilian fashion brand FARM Rio, which has opened its first dedicated store in the West End. The brand’s 2,030 sq ft space offers a collection of womenswear, including maxi dresses, graphic t-shirts, tailored minis, and matching sets. Another brand making its UK debut is Autry, having opened a 2,600 sq ft store at 61-63 Beak Street in close proximity to other footwear brands, Salomon and Axel Arigato. The brand offers a range of unisex footwear with a sports-performance twist. Relocating to 46 Carnaby Street, MAC Cosmetics has launched a new concept store. […]