WHSmith launches new café concept
16th August 2024 WHSmith has launched a new café format within its travel division. The first Smith’s Kitchen opened on Thursday at Princess Anne Hospital, Southampton, with a 495 sq ft, 26-seat cafe. Smith’s Kitchen is the first own-brand café opened by the retailer, and offers a range of dine-in and takeaway options, such as coffee and hot breakfast, including patisserie baked in-store. Smith’s Kitchen also offers the recently launched Smith’s Family Kitchen food range, which comprised over 30 products including sandwiches, salads, baguettes, and wraps. Andrew Harrison, UK travel managing director at WHSmith, said: “Whether it’s in a hospital or on their journeys, customers tell us that quality food and drink options are what they prioritise most in the different locations we serve. That’s why we have been doubling down on our food ranges and formats to ensure our customers don’t need to compromise on quality or value, as demonstrated today with the launch of Smith’s Kitchen. With the opening of our first ever own-brand café coming hot on the heels of our newly launched own-brand food range, this shows the pace of innovation across our business and commitment to delivering quality experiences and products at WHSmith for our customers and partners.”...
