Hilco Capital are exploring a sale of Cath Kidston after buying the brand in June 2022.
The investment firm has appointed PwC to advise on the potential sale and has already been approached by several bidders according to Sky News.
It is unclear whether any interested buyers would seek to take control of the whole company.
Prior to Hilco’s takeover, Cath Kidston was bought out of administration in 2020 by Baring Private Equity Asia (BPEA).
The business relaunched three years ago and achieved a sales total of £29m for the year ended 31 March 2022.
The brand had a series of stores but currently operates from just four of its own outlets and 95 shop-in-shops, as well as their website.