Character.com to open first full-line store at Kingston’s Bentall Centre
Children’s clothing retailer Character.com is set to open its first full-line store at The Bentall Centre in Kingston upon Thames.
The retailer has committed to a five-year lease for a 3,000 sq ft store on the lower ground floor level of the centre.
The store features a range of licensed merchandise, featuring brands such as Disney, Bluey, Peppa Pig, and Paw Patrol, amongst others.
Character.com’s opening at The Bentall Centre forms part of the retailer’s wider UK expansion strategy. Savills – which advised on the Kingston signing – is assisting the brand with its plans for expansion, which includes the opening of three more stores this year.
Michael Lockhart, director in retail at Savills London, said: “We are delighted to have assisted Character.com on the acquisition of their first full line physical store. Kingston upon Thames is a thriving, family focused retail destination, making it an ideal strategic location for Character.com’s latest store. We look forward to continuing to work with Chracter.com as they embark on the transition from a successful pure play retailer to an omnichannel business, with an exciting acquisition programme lined up over the next 12 to 18 months.”