Charity Super.Mkt returns to Reading’s The Oracle

6th June 2024 | Jack Oliver

Charity Super.Mkt is set to make its return to Reading, with a new pop-up store running for nine weeks at Hammerson’s The Oracle shopping destination.

The ‘department store for second hand style’ – which has so far raised around £2m for charities – will be opening a concept store opposite Levi’s.

During its first run in Reading, Charity Super.Mkt raised over £253,000 for charity.

Charity Super.Mkt first launched last January at Brent Cross in London, with the concept bringing UK charities together under one roof to raise money. Since then, the concept has opened across the country – including at three Hammerson destinations.

Hammerson said that through pop-ups at its destinations, Charity Super.Mkt has raised over £1m, sold over 134,000 pre-loved items, and saved 39 tonnes from landfill.

Sarah Tinsley, director of marketing and placemaking at Hammerson, said: “The continued success of Charity Super.Mkt demonstrates that with the right landlord support, new brands with a strong USP, can really thrive in the marketplace. Retail is evolving with a stronger focus on purpose and our vision for The Oracle, and all our assets, is to create vibrant multi-use destinations that have a significant social impact in the cities in which we operate.”


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