Charity Super.Mkt to make outlet debut at Gloucester Quays

7th March 2024 | Jack Oliver

Multi-charity retailer Charity Super.Mkt is set to open its next pop-up store at Gloucester Quays, making its debut appearance at an outlet centre.

Opening on 14 March, the 4,000 sq ft store will bring the retailer’s ‘second-hand department store’ concept to an entrance off High Orchard Street.

Charity Super.Mkt works with a number of charities and local operations to curate a collection of pre-loved fashion and accessories including vintage denim, sportswear, and streetwear. The Gloucester Quays store will introduce a rotation of partners throughout the duration of the pop-up in order to cater to high demand for space. Charity partners will include Havens Hospices, Longfield Hospice, Midlands Air Ambulance Charity, National Star, Traid and Acorn.

Charity Super.Mkt made its bricks-and-mortar debut at Brent Cross in early 2023, and has gone on to pop-up at a number of retail and leisure destinations, most recently at Fenwick Bond Street.

The concept will add a unique offering to Gloucester Quays, and join the likes of PUMA, Timberland and Next.

Paul Carter, asset director at Peel L&P, said: “Charity Super.Mkt will be a fantastic addition to Gloucester Quays. Their huge success and growth in the past year or so mirrors our own, both down to a real understanding of consumer shopping motivations. Pre-loved fashion is a sector that is expanding quickly, and it sits naturally within an outlet environment, which is why we were so keen to introduce Charity Super.Mkt into our tenant mix. They’ll slot right in and will absolutely appeal to our dedicated customer base.”

Maria Chenoweth and Wayne Hemingway, co-founders of Charity Super.Mkt, added: “Charity Super.Mkt has proved in its first year that second-hand charity fashion can sit comfortably with high street and designer brands. From some of the UK’s busiest shopping centres shopping centres to world-renowned streets such as London’s Bond Street, Charity Super.Mkt has matched the turnover, brought in new customers and increased footfall. Now we move onto Gloucester Quays and are looking forward to working in a new city and welcoming its residents to experience charity retail in a way they have never seen it before.”

This news follows Gloucester Quays’ announcement of two awards in 2023, focused on its increased emphasis on ESG performance. Earlier in the year, Gloucester Quays became the first UK shopping environment to achieve ‘Net Zero Carbon – Operational Energy’, in line with UKGBC’s Net Zero Carbon Buildings Framework, and followed that up with a 3* GRESB accreditation.


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