Charlotte Tilbury to expand West End presence with Carnaby Street signing

Charlotte Tilbury is set to expand its presence in London’s West End after signing a deal with Shaftesbury Capital to open a new store on Carnaby Street.

The make-up, fragrance, and skincare brand will open a 4,200 sq ft store at one of the busiest entrances to the street, joining recent arrivals at Carnaby Street including PURESEOUL, TALA, and Farm Rio.

The store will join Charlotte Tilbury’s existing flagship within Shaftesbury Capital’s West End portfolio in Covent Garden, which tripled in size at the end of last year.

William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “Carnaby Street is known for being home to some of the best, internationally recognised brands that the retail industry has to offer. It is a vibrant hub of high-quality, sought-after names that resonate with its London consumers, just as much as the huge volume of domestic and international visitors Carnaby Street attracts. Charlotte Tilbury is theatrical and immersive, something that mirrors the foundation and heritage of Carnaby Street, and its global appeal and innovative approach are the qualities we look for, to ensure we deliver the elevated retail experience people have come to expect here.”

This news follows the recent announcement of a series of retail openings in Soho, with the destination now home to debut locations for TALA and Autry, new flagships for Farm Rio and PURESEOUL, and pop-ups for emerging brands De La Vali and Speltham.