Charlotte Tilbury to upsize Covent Garden flagship

Charlotte Tilbury is set to open a significantly-upsized store within London’s Covent Garden, following the brand’s success in the area.

The makeup, fragrance, and skincare brand will open a 4,300 sq ft store on the corner of the Royal Opera House and James Street early next year.

The new store will be triple the size of Charlotte Tilbury’s footprint at its original store on James Street, where it made its bricks-and-mortar debut in 2015.

Charlotte Tilbury’s new flagship store adds to the destination’s existing beauty and wellness offer, joining brands such as Aēsop, Chanel, Creed, Diptyque, Elemis, Glossier, Guerlain, Jo Malone London, MAC, Miller Harris, NARS, Penhaligon’s, Space NK, and TOM FORD.

Michelle McGrath, executive director of Shaftesbury Capital, said: “Charlotte Tilbury has been a cornerstone of Covent Garden’s beauty offer since it opened in 2015, so we are delighted to announce that it will be strengthening its presence further with this latest upsize and relocation. The continual investment demonstrated from the beauty powerhouse is evidence of the strong collaborative approach between Shaftesbury Capital and our partners, and cements Covent Garden’s position as a leader in the UK beauty and wellness landscape.”