Charlotte Tilbury triples size of Covent Garden flagship

Makeup, fragrance, and skincare brand Charlotte Tilbury has opened a significantly upsized store at Covent Garden, after a successful period of trading at the destination.

Spanning 4,300 sq ft, the new store at the corner of the Royal Opera House and James Street is triple the size of the brand’s original location on James Street, where the brand opened its first-ever store in 2015.

The new Charlotte Tilbury flagship offers an increased range of cosmetics as well as the opportunity for customers to receive advice from the brand’s professional make-up artists. It also features the brand’s first ‘Skin Spa’, which offers a menu consisting of four facial treatments, exclusive to Covent Garden.

The store also features the Charlotte Tilbury’s first ‘Pillow Talk Bar’, an immersive play table dedicated to the globally franchise. These spaces offers hosting areas for group masterclasses, influencer and press events, as well as personal celebratory events.

Charlotte Tilbury’s new flagship complements a selection of nearby beauty and wellbeing brands including Aēsop, Chanel, Creed, Diptyque, Elemis, Glossier, Guerlain, Jo Malone London, MAC, Miller Harris, NARS, Penhaligon’s, Space NK, and TOM FORD.

Michelle McGrath, executive director of Shaftesbury Capital, said: “Charlotte Tilbury has been a cornerstone of Covent Garden’s beauty offer since it opened in 2015, so we are delighted to announce that it will be strengthening its presence further with this latest upsize and relocation. The continual investment demonstrated from the beauty powerhouse is evidence of the strong collaborative approach between Shaftesbury Capital and our partners, and cements Covent Garden’s position as a leader in the UK beauty and wellness landscape.”