Cheesecake specialist takes slice of Soho for second London site
Basque cheesecake specialist La Maritxu has signed for its second location in London at Kingly Street in Shaftesbury Capital’s Soho neighbourhood.
The operator will open a 271 sq ft café at 10 Kingly Street, adjacent to the entrance of Soho’s Kingly Court food hub.
Founded in 2021, La Maritxu specialises in Basque cheesecakes, originating from San Sebastian. The store will serve a menu which includes single slices as well as 8″ and 10″ cakes, as well as coffee. Customers will also be able to acquire brand merchandise, including aprons and utensils.
La Maritxu is due to open in Soho later this month, joining a number of operators who have opened within the neighbourhood. This includes The Little Violet Door at 9 Kingly Street, an upsized Two Floors at 3-4 Kingly Street, The Counter at 15-16 Kingly Street, as well as Liu Xiaomian and a refurbished OKA in Kingly Court.
Also joining the estate later this year is Donutelier on Carnaby Street which, like La Maritxu, will add a grab-and-go or stop-and-pause option at a gateway to Kingly Court.
Last month, Goldies, the concept from the team behind local bistro Blanchette, also opened within Kingly Court, enhancing the destination’s position as a leading West End dining hub.