Chuck E. Cheese targeting entrance to UK market
American restaurant chain Chuck E. Cheese has laid out its requirements as the brand looks to open its first sites in the UK.
The family entertainment concept – which has over 550 locations worldwide – is looking to capitalise on an expanding redemption game market in the UK.
The brand looks to combine entertainment with a food and beverage offering, bolstered by a strong brand presence.
Chuck E. Cheese’s initial target locations include Glasgow, Leeds, Manchester, Birmingham, Milton Keynes, and Bristol.
The operator is looking to open in high footfall locations with a strong family demographic, with a catchment of over 25,000 under 12-year-olds within a 20-minute drive time.
Chuck E. Cheese is targeting shopping centres, retail parks, and leisure parks with car park frontage.
Ideal locations will be between 10,760 sq ft and 16,145 sq ft in size, preferably with an eaves height of 13.1 feet.
Wright Property has been appointed to advise Chuck E. Cheese on its expansion.