Columbia treks into Designer Outlet Swindon
Designer Outlet Swindon is set to welcome the opening of Columbia, adding to the scheme’s sports and outdoor offering.
Opening later this month, the 2,034 sq ft store will offer Columbia’s full year-round assortment across apparel, footwear, hiking and ski categories for men and women.
Columbia joins a lineup of international sports and lifestyle brands at the outlet shopping centre including Mountain Warehouse, TOG24, and Trespass.
Nicky Lovell, head of outlets and retail business development at Global Mutual, said: “Columbia is a globally recognised brand with a strong reputation in the outdoor category, and we are pleased to welcome the store to Designer Outlet Swindon. The addition further strengthens the outlet’s brand mix with leading international names. Columbia’s reputation for high-performance outdoor apparel and footwear makes it a natural fit for the outlet.”
Marcel Misere, retail director at Columbia, added: “Opening our new store at Designer Outlet Swindon marks an exciting milestone for Columbia as we continue to strengthen our presence in key European markets. The UK is a strategic priority for our brand, and Swindon’s status as a top-performing premium outlet destination makes it the ideal location to welcome more consumers into the world of Columbia.
“With a modern retail environment and a full year-round assortment showcasing our latest performance technologies, this store reinforces our commitment to delivering a consistent, premium experience across our growing direct-to-consumer network. As we look ahead to 2026 and beyond, Swindon plays a pivotal role in expanding our footprint and connecting with even more outdoor enthusiasts across the UK.”