Crocs slides in to London Designer Outlet
Casual footwear brand Crocs has opened a new store at London Designer Outlet (LDO) in Wembley Park.
The 1,456 sq ft store offers a range of products for adults and children, including Crocs’ famous clogs, sandals, and a selection of ‘Jibbitz’ charms.
One of the store’s key features is a dedicated Jibbitz area, which allows customers to customise their footwear with unique charms.
Shoppers under the age of 44 made up over half of LDO’s total spend during the past year, and the outlet destination has looked to respond through the addition of brands such as Crocs, Rituals, and Miniso, whose product ranges aim to appeal to this demographic.
Daniel Tomkinson, general manager of London Designer Outlet, said: “The opening of Crocs continues the run of globally recognised brands coming to London Designer Outlet. Thanks to our location within one of London’s most vibrant new neighbourhoods, with a diverse multi-generational brand-savvy audience and international students on our doorstep, we expect the Crocs store to perform exceptionally well, and we look forward to working with their team to ensure they thrive at LDO.
“With more exciting new arrivals on the horizon, we are continuing to cement our position as London’s haven for shoppers seeking big savings for on-trend, premium fashion brands.”
LDO is managed by specialist outlet operator Multi-Realm and offers 265,000 sq ft of retail and leisure space, including 70 stores, restaurants, and coffee shops.