Currys to invest in 50 of its largest stores this year
Currys has announced a major investment into its store portfolio, with 50 of the retailer’s stores set to undergo a revamp this year.
The electronics retailer said a blended in-store and online omnichannel model continues to be important to its customers, with two-thirds using stores to make their purchases.
Under the new changes, the stores will see the introduction of new categories and seasonal showcases, as well as an improved focus on reinvigorating entrance space.
New categories will include health and beauty, pet technology, portable power, and fitness – which the retailer said is in line with current consumer trends.
Seasonal ranges will include the categories such as BBQs and gardening equipment in summer, back to school tech and supplies in the autumn, and new gifting ranges and services in winter.
Currys’ investment into its ‘megastores’ has already begun, with its branches in Swindon, Merry Hill, Brentford, and Solihull recently relaunching.
The retailer – which operates 301 stores in the UK and Ireland – recently announced that it would be reimagining the layouts of 65 of its medium-sized stores. Overall, this brings the total amount of stores that Currys plans to transform this year to 115.
Matthew Speight, director of stores at Currys, said: “The investment in these 50 megastores builds on what we’ve already achieved this year so far, and I can’t wait to hear the feedback from inside and outside of the business on the new categories and seasonal items.
“I continue to be blown away by the incredible teams around the business who work tirelessly to make such milestones a reality for our customers. Yet again, kudos to the colleagues– let’s keep building on the UK’s leading omnichannel retailer position and pushing to provide a best-in-class, easy to shop experience for our amazing customers.”