Dalton Park adds French Connection to fashion lineup
Dalton Park outlet shopping centre in County Durham has welcomed the addition of French Connection to its fashion lineup.
The 1,569 sq ft outlet store offers the brand’s fashion collections for both men and women.
French Connection’s arrival at Dalton Park follows a strong period for the fashion category at the destination, with womenswear like-for-like sales up by 17.6% in the year-to-date.
The opening builds on recent investment in Dalton Park’s fashion offer, following the arrivals of Belstaff, Hobbs, Phase Eight, and Whistles earlier this summer.
Nicky Lovell, head of designer outlets and brand relationships at Global Mutual, said: “Womenswear is performing particularly well at Dalton Park, so there is a clear opportunity to add more depth and variety to the category. French Connection has a distinctive design identity and broad appeal, which we believe will resonate well with our customer base.
“The 17.6% growth we’ve seen in womenswear is a useful indicator of where customer demand lies and helps inform our approach to leasing. It’s about using those insights to identify opportunities within the mix and bringing in brands that respond to how our customers are shopping.”